The History of Cluō

Established in 2015, Cluō was born from the realization that consumers needed better information on certification labels and marketing claims on packaged foods. Our mission is clear: to provide transparent, accessible information and support cleaner, healthier lifestyles.

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Purple Hummingbird

Who We Are

Headquartered in Niagara Falls, Canada, Cluō is a dedicated team passionate about positive change and transparent information in the packaged food industry. With expertise in Organic and Natural Food sectors, we value informed choices and desire to empower consumers on their path to healthier living.

"Cluō" means "to cleanse" or "to purify."
We pronounce it “clue-oh”.

Father and Daughter scanning a label in a grocery store

Our Mission

We are driven by leveraging technology to help people connect with their food in a fact based and transparent way; allowing them to make conscious and empowered choices about nutrition and their well-being.

Family enjoying health food in their kitchen

Our Vision

We believe everyone in the world should understand what they consume and its impact on others.

Our Values

Progression of wisdom

Pass knowledge and experience from our mentors to the next generation.

Keep it simple

Ensure all content is easy to understand and fun to navigate.

Take responsibility

Acknowledge concerns and find solutions. Learn from our experiences and build on them.

Dream big

Enjoy the thought of "what if..." while thinking of how to make the world a better place.

Inspire curiosity

Relish discovery and adventure.

Embrace change

Recognize seasons and room for growth.


Unite like minded organizations for the common good, enabling support to our community.


Support those with access to technology and the desire to improve their health.

The Hummingbird

We’ve chosen a hummingbird as our logo - to us, this represents grace and beauty through progression and learning opportunities.

Hummingbirds are some of the smallest birds on the planet, yet they are fierce fighters who protect and defend their food sources. They feed on a tremendous amount of plant nectar every day, using the sugars in it to power their flight. Their feeding habits remind us of the clean food sources that we should all be using to power our busy lives. Hummingbirds also bring joy and elegance to the world - everybody loves watching these nimble birds zip from flower to flower.

The Next Chapter

We're always open to connecting with like-minded ambitious organizations and individuals. If you wish to support and be involved, please Contact Us.